What is the blue-ocean strategy? Cirque du Soleil has used this to strategy to great advantage. Find

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What is the "blue-ocean strategy"? Cirque du Soleil has used this to strategy to great advantage. Find another company that you believe has used this strategy and discuss them.

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Principles of Marketing

ISBN: 978-0134492513

17th edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Apr 13, 2017 10:35 AM

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What is the blue-ocean strategy? Cirque du Soleil has used this to strategy to great advantage. Find

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