Treacy and Wiersema have offered a classification of competitive strategies that are decidedly customer oriented. They suggest

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Treacy and Wiersema have offered a classification of competitive strategies that are decidedly customer oriented. They suggest that companies gain leadership positions by delivering superior value to their customers. One of those strategies is known as "customer intimacy." What is "customer intimacy" and give an example of a company you believe is using this strategy?
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Principles of Marketing

ISBN: 978-0134492513

17th edition

Authors: Philip Kotler, Gary Armstrong

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