1. How would you classify L.L.Bean in terms of competitive position? Why? 2. Is L.L.Bean a market-centered...

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1. How would you classify L.L.Bean in terms of competitive position? Why?
2. Is L.L.Bean a market-centered company? Support your answer.
3. Evaluate L.L.Bean according to Treacy and Wiersema's value disciplines.
4. Can L.L.Bean continue to maintain its customer focus while simultaneously focusing would inward on operational efficiency? What is the relationship between the two?
5. In the face of L.L.Bean's changing competitive environment, what other recommendations you make to the company?
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Principles of Marketing

ISBN: 978-0133795028

16th edition

Authors: Philip Kotler, Gary Armstrong

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