1. How would you classify Lugars startup idea? Is it a new market idea, new technology idea,...
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2. What was the source of Lugar’s startup idea?
3. Would you recommend that he give this startup concept a try? Explain your reasoning.
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Related Book For
Small Business Management Launching & Growing Entrepreneurial Ventures
ISBN: 978-1133947752
17th edition
Authors: Justin Longenecker, William Petty, Leslie Palich, Frank Hoy
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