1. How would you classify Lugars startup idea? Is it a new market idea, new technology idea,...

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1. How would you classify Lugar’s startup idea? Is it a new market idea, new technology idea, or new benefit idea?
2. What was the source of Lugar’s startup idea?
3. Would you recommend that he give this startup concept a try? Explain your reasoning.

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Related Book For  book-img-for-question

Small Business Management Launching & Growing Entrepreneurial Ventures

ISBN: 978-1133947752

17th edition

Authors: Justin Longenecker, William Petty, Leslie Palich, Frank Hoy

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