What is the communication process for viral marketing? Is it different from conventional marketing? How so?

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Marketing

ISBN: 978-1111821647

12th edition

Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel

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Question Posted: Dec 17, 2015 06:51 AM

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What is the communication process for viral marketing? Is it different from conventional marketing? How so?

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Viral marketing uses social networks and unconventional media to promote brand or pr...View the full answer

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