What is the concept of integrated brand promotion (IBP)? How are IBP and advertising related? And how
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IBP is the use of various promotional tools coupons even...View the full answer
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Akshay Agarwal
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Related Book For 
Advertising and Integrated Brand Promotion
ISBN: 978-0538473323
6th edition
Authors: Thomas O'Guinn, Chris Allen, Richard Semenik
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