What is the definition of marketing, and where does marketing communication fit within the operation of a

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What is the definition of marketing, and where does marketing communication fit within the operation of a marketing program?

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Advertising & IMC Principles & Practice

ISBN: 978-0132163644

9th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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Question Posted: Nov 20, 2012 05:19 AM

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What is the definition of marketing, and where does marketing communication fit within the operation of a

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Marketing is the way a product is designed tested produced branded packaged priced distributed and ...View the full answer

Advertising & IMC Principles & Practice

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