What is the difference between a penetration pricing strategy and a price lining strategy? Under what circumstances

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What is the difference between a penetration pricing strategy and a price lining strategy? Under what circumstances would each be used?

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Small Business Management Launching & Growing Entrepreneurial Ventures

ISBN: 978-1133947752

17th edition

Authors: Justin Longenecker, William Petty, Leslie Palich, Frank Hoy

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Question Posted: Jan 14, 2015 09:33 AM

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What is the difference between a penetration pricing strategy and a price lining strategy? Under what circumstances

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Penetration pricing involves pricing products or services lower than a norm...View the full answer

Small Business Management Launching & Growing Entrepreneurial Ventures

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