What is the difference between primary and secondary research? Under what circumstances might the availability of secondary

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What is the difference between primary and secondary research? Under what circumstances might the availability of secondary data make primary research unnecessary? What are some major sources of secondary data?

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Consumer Behavior

ISBN: 978-0135053010

10th edition

Authors: Leon G. Schiffman, Leslie Lazar Kanuk

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Question Posted: Jan 13, 2016 02:48 AM

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What is the difference between primary and secondary research? Under what circumstances might the availability of secondary

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Secondary information is any data originally generated for some purpose other than the present resea...View the full answer

Consumer Behavior

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