What is the difference between segmentation and target marketing? How does marketing research influence this process?

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Business Strategy Development Application

ISBN: 978-0070967465

1st edition

Authors: Gary Bissonette

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Question Posted: Mar 25, 2016 07:29 AM

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What is the difference between segmentation and target marketing? How does marketing research influence this process?

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Market segmentation is the division of the market in a manner that will result in a better understanding of potential customer needs interests prefere...View the full answer

Business Strategy Development Application

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