What is the halo effect, and how does a researcher control for it?

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Marketing Research

ISBN: 978-0133074673

7th edition

Authors: Alvin C. Burns, Ronald F. Bush

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Question Posted: Aug 06, 2015 01:59 AM

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What is the halo effect, and how does a researcher control for it?

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The halo effect is a general feeling about a store brand or whatever stimu...View the full answer

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