What is the market research process that the international/export marketer uses and what are the major issues

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What is the market research process that the international/export marketer uses and what are the major issues that can arise to provide 'complications’?

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International Marketing & Export Management

ISBN: 978-0273743880

7th edition

Authors: Gerald Albaum, Edwin Duerr

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Question Posted: Dec 02, 2015 04:37 AM

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What is the market research process that the international/export marketer uses and what are the major issues

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The international market research process involves problem formulation determining what manage...View the full answer

International Marketing & Export Management

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