What is the nature of the equivalence problem in doing research in multiple foreign markets, and how

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What is the nature of the equivalence ‘problem’ in doing research in multiple foreign markets, and how can it be resolved?

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International Marketing & Export Management

ISBN: 978-0273743880

7th edition

Authors: Gerald Albaum, Edwin Duerr

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Question Posted: Dec 02, 2015 04:37 AM

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What is the nature of the equivalence problem in doing research in multiple foreign markets, and how

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The equivalence problem is the difficulty in establishing comparability and e...View the full answer

International Marketing & Export Management

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