What is the primary factor that determines sales promotion objectives? Name some different types of sales promotion

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What is the primary factor that determines sales promotion objectives? Name some different types of sales promotion techniques, and explain the type of customer they are intended to influence.

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Marketing

ISBN: 978-1111821647

12th edition

Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel

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Question Posted: Dec 17, 2015 06:52 AM

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What is the primary factor that determines sales promotion objectives? Name some different types of sales promotion

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