What is the principal difference between a business plan (as discussed in Chapter 6) and a strategic

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What is the principal difference between a business plan (as discussed in Chapter 6) and a strategic plan?

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Business in Action

ISBN: 978-0133773996

7th edition

Authors: Courtland Bovee, John Thill

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Question Posted: Dec 30, 2014 10:35 AM

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What is the principal difference between a business plan (as discussed in Chapter 6) and a strategic

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A business plan plays a principal role in the creation of a ne...View the full answer

Business in Action

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