What is the purpose of integrated marketing communications?

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Contemporary Business

ISBN: 9781118161739

1st Canadian Edition

Authors: Louis E. Boone, Micheal H. Khan, DAvid L. Kurtz, Brahm M. Canzer

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Question Posted: Dec 07, 2015 06:46 AM

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What does integrated marketing communications mean?
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What is the purpose of integrated marketing communications?

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IMC has as its goal the coordination of all promotional activities to produce a unified customerfoc...View the full answer

Contemporary Business

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