What is the role of integrated marketing communications (IMC) in a firm's overall marketing strategy? When executed

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What is the role of integrated marketing communications (IMC) in a firm's overall marketing strategy? When executed well, what are its benefits?

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Contemporary Marketing

ISBN: 978-0324582031

14th Edition

Authors: Louis E Boone, David L Kurtz

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Question Posted: Sep 14, 2012 07:42 AM

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What is the role of integrated marketing communications (IMC) in a firm's overall marketing strategy? When executed

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Integrated marketing communications IMC is the coordination of all promotional activi...View the full answer

Contemporary Marketing

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