What is the purpose of the marketing opportunity analysis and the segment analysis?

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E Marketing

ISBN: 978-0132953443

7th edition

Authors: Judy Strauss, Raymond Frost

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Question Posted: Nov 26, 2015 02:12 AM

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What is the purpose of the marketing opportunity analysis and the segment analysis?

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Marketers conduct a market opportunity analysis MOA including both demand and supply a...View the full answer

E Marketing

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