What is the relationship between operational CRM and analytical CRM?

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Introduction to Information Systems Supporting and Transforming Business

ISBN: 978-1118063347

4th edition

Authors: Kelly Rainer, Casey Cegielski

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Question Posted: Mar 16, 2016 03:26 AM

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What is the relationship between operational CRM and analytical CRM?

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Operational CRM is the component of CRM that supports the frontoffice busi...View the full answer

Introduction to Information Systems Supporting and Transforming Business

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