What is the value of using testimonials and case studies across a variety of businesses and industries

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What is the value of using testimonials and case studies across a variety of businesses and industries integrated marketing communications campaigns?

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Question Posted: Mar 17, 2016 04:39 AM

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What is the value of using testimonials and case studies across a variety of businesses and industries

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Advertising & Promotion An Integrated Marketing Communications Perspective

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