Analyze the role of integrated marketing communications in the marketing of automobiles such as the Mazda Protegé

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Analyze the role of integrated marketing communications in the marketing of automobiles such as the Mazda Protegé and MAZDA6. How is each IMC tool used to market automobiles?

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Question Posted: Mar 17, 2016 04:39 AM

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Analyze the role of integrated marketing communications in the marketing of automobiles such as the Mazda Protegé

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Integrated marketing communications play a very important role in the marketing of automobiles such as the Mazda Proteg and MAZDA6 Many automobile buyers base their purchase decisions on product relat...View the full answer

Advertising & Promotion An Integrated Marketing Communications Perspective

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