What is trade promotion? What are its objectives?

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Contemporary Marketing

ISBN: 978-0324582031

14th Edition

Authors: Louis E Boone, David L Kurtz

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Question Posted: Sep 14, 2012 07:43 AM

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What is trade promotion? What are its objectives?

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Tradeoriented promotions are those techniques that appeal more to marketing intermediaries ...View the full answer

Contemporary Marketing

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