What kind of data collection procedure would you recommend to research the question of why female shoppers

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What kind of data collection procedure would you recommend to research the question of why female shoppers choose a particular retail store at which to buy clothing?

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Marketing Research

ISBN: 978-1118156636

11th edition

Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day

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Question Posted: Mar 29, 2016 04:42 AM

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What kind of data collection procedure would you recommend to research the question of why female shoppers

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The Purchase intercept Technique is ideally suited to this type of researc...View the full answer

Marketing Research

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