What role does brand equity play in a product's long-term success?

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Kleppners Advertising Procedure

ISBN: 978-0136110828

18th edition

Authors: Ron Lane, Karen King

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Question Posted: Mar 21, 2018 05:35 AM

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What role does brand equity play in a product's long-term success?

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An established brand name that customers recognize and respect is one of the most valued assets of a ...View the full answer

Kleppners Advertising Procedure

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