What roles do the evoked set, inert set, and inept set play in a consumers information search?

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What roles do the evoked set, inert set, and inept set play in a consumer’s information search?

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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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Question Posted: Feb 17, 2016 04:19 AM

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What roles do the evoked set, inert set, and inept set play in a consumers information search?

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Those brands that a consumer is aware of ie in his or her awareness set can be classified as belongi...View the full answer

Consumer Behavior Building Marketing Strategy

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