What traits and behaviors should an ethical salesperson possess? What role does the sales manager play in ethical selling behavior? (AACSB: Communication; Ethical Reasoning; Reflective Thinking) Hank is a sales representative for a CRM software company and makes several cold calls each day prospecting for customers. He usually starts his call to a technology professional in a company by introducing himself and asking the person if he or she would take a few moments to participate in a survey on technology needs in companies. After a few questions, however, it becomes obvious that Hank is trying to sell software solutions to the potential customer.