What traits and behaviours characterize an ethical salesperson? What role does the sales manager play in ethical

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What traits and behaviours characterize an ethical salesperson? What role does the sales manager play in ethical selling behaviour?

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Marketing An Introduction

ISBN: 978-0133581584

5th Canadian edition

Authors: Philip Kotler, Valerie Trifts, Lilly Gary Armstrong

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Question Posted: Feb 22, 2017 12:13 AM

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What traits and behaviours characterize an ethical salesperson? What role does the sales manager play in ethical

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An ethical salesperson should never lie to a customer That...View the full answer

Marketing An Introduction

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