What type of programs can XM develop with retailers to increase their share of aftermarket installations?
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Key to creating impact at pointofsale is the trialdisplay of units that allow customers to sample the XMs sound quality and programming Attached to these units are marketing materials such as brochure...View the full answer
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Related Book For 
Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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