What types of internal databases might one find in the following organizations? a. Hilton Hotels b. A

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What types of internal databases might one find in the following organizations?
a. Hilton Hotels
b. A Major University Athletic Department
c. ABInbev
d. Quibids (online auction web site)
e. iTunes
f. Facebook

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Essentials of Marketing Research

ISBN: 978-1305263475

6th edition

Authors: Barry J. Babin, William G. Zikmund

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Question Posted: Jun 16, 2015 07:28 AM

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What types of internal databases might one find in the following organizations? a. Hilton Hotels b. A

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a Hilton Hotels will have the standard accounting records of course but they will also have information about the characteristics of each registered guest They have the home address destination on a t...View the full answer

Essentials of Marketing Research

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