What types of marketing opportunities would be present in BRIC countries that would not be available in

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What types of marketing opportunities would be present in BRIC countries that would not be available in least developed economies? Would the number of bottom-of-the-pyramid consumers in either country influence the ability to move toward become most-developed? Why or why not? What other factors make it harder or easier for a national economy to grow and expand?
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International Marketing

ISBN: 978-1452226354

1st edition

Authors: Daniel W. Baack, Eric G. Harris, Donald Baack

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