What types of media do B2B advertisers tend to use?

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Advertising & IMC Principles & Practice

ISBN: 978-0132163644

9th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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Question Posted: Nov 20, 2012 05:38 AM

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What types of media do B2B advertisers tend to use?

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Although some business marketers use traditional consumer media most rely on general business or trade publications industrial directories web sites d...View the full answer

Advertising & IMC Principles & Practice

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