What variables might be used to segment these consumer markets? (a) Lawn mowers, (b) Frozen dinners, (c)

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What variables might be used to segment these consumer markets?

(a) Lawn mowers,

(b) Frozen dinners,

(c) Dry breakfast cereals,

(d) Soft drinks.


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Marketing The Core

ISBN: 978-0078028922

5th edition

Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius

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