When a creative director says your idea needs to make a creative leap, what does that mean?

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When a creative director says your idea needs to make a “creative leap,” what does that mean?

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Advertising & IMC Principles & Practice

ISBN: 978-0132163644

9th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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Question Posted: Nov 20, 2012 05:24 AM

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When a creative director says your idea needs to make a creative leap, what does that mean?

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A creative leap means moving from the safety of a pr...View the full answer

Advertising & IMC Principles & Practice

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