When is periodic discounting preferred to random discounting? Is one better than the other?

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Marketing Research

ISBN: 978-1118156636

11th edition

Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day

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Question Posted: Mar 29, 2016 04:50 AM

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When is periodic discounting preferred to random discounting? Is one better than the other?

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Periodic discounting is followed by firms that possess i...View the full answer

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