When someone clicks on an interactive TV ad, is this experience like watching a TV ad, or

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When someone clicks on an interactive TV ad, is this experience like watching a TV ad, or like watching the brand's video message on a video-hosting website?

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Question Posted: Mar 17, 2016 04:30 AM

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When someone clicks on an interactive TV ad, is this experience like watching a TV ad, or

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Processing messages in our newer multimedia environment is new and fasc...View the full answer

Advertising & Promotion An Integrated Marketing Communications Perspective

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