Brands are experimenting with long-form video messages online. Using the design elements discussed in the chapter, contrast

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Brands are experimenting with long-form video messages online. Using the design elements discussed in the chapter, contrast this approach with a standard 30-second TV ad. When would a brand use both within its IMC plan?

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Question Posted: Mar 17, 2016 04:30 AM

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Brands are experimenting with long-form video messages online. Using the design elements discussed in the chapter, contrast

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Advertising & Promotion An Integrated Marketing Communications Perspective

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