Which element of culture do you believe has the greatest impact on shopping habits? Which has the

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Which element of culture do you believe has the greatest impact on shopping habits? Which has the greatest impact on the production of products, including selecting a brand name for the product? Which has the greatest impact on advertising and promotional programs? Do your answers vary based on the country involved? Explain your answer.
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International Marketing

ISBN: 978-1452226354

1st edition

Authors: Daniel W. Baack, Eric G. Harris, Donald Baack

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