Which of the following objectives is NOT helpful in guiding a firms strategic management process? Why? Explain thoroughly why each statement is or is not an objective.
A. For the next five years, one new drug will be successfully brought to market each year.
B. We will be a leader in pharmaceutical innovation and we will introduce five new drugs
C. Less than 1% of our deliveries each quarter will fail to meet our specified delivery times
D. Defects will not exceed 1 defect per 10,000 units produced per quarter.