Which of the following types of retailers do you think would benefit most from instituting CRM: (a)

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Which of the following types of retailers do you think would benefit most from instituting CRM:
(a) Supermarkets,
(b) Banks,
(c) Automobile dealers, or
(d) Consumer electronics retailers? Why?
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Retailing Management

ISBN: 978-0070893207

4th Canadian Edition

Authors: Michael Levy, Barton Weitz, Dea Watson

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