Which one of the following statements is false?
a. A company wishing to enter a new market may decide not to because the prices charged by potential competitors are too low to allow the company to cover its costs.
b. Because gathering accurate cost data is so difficult, the benefits rarely outweigh the costs.
c. Having accurate cost information helps companies identify and eliminate costly processes or products.
d. Comparing budgeted costs with actual costs helps companies identify the progress and problems of current projects.