Which type of validity is most relevant to test-marketing?

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Essentials of Marketing Research

ISBN: 978-1305263475

6th edition

Authors: Barry J. Babin, William G. Zikmund

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Question Posted: Jun 16, 2015 08:14 AM

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Which type of validity is most relevant to test-marketing?

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Testmarketing is all about generalizing results In other words researchers do a ...View the full answer

Essentials of Marketing Research

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