Which version of the multiattribute attitude model and which attributes would you use to assess student attitudes

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Which version of the multiattribute attitude model and which attributes would you use to assess student attitudes toward the following? Justify your answer.
a) Student health system
b) Target store
c) Hybrid automobile
d) Cats as pets
e) AMP

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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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Question Posted: Feb 17, 2016 04:09 AM

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Which version of the multiattribute attitude model and which attributes would you use to assess student attitudes

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For each product category the class needs to discuss which multiattribute model beliefs only w...View the full answer

Consumer Behavior Building Marketing Strategy

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