Why are advertisers so concerned with measuring emotions and involvement?

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Question Posted: Mar 17, 2016 04:31 AM

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Why are advertisers so concerned with measuring emotions and involvement?

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As the response models and planning tools for communication objectives of chapters 4 and 5 i...View the full answer

Advertising & Promotion An Integrated Marketing Communications Perspective

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