Why are store-based retailers aggressively pursuing sales through an e-tailing site?

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Retailing Management

ISBN: 978-0070893207

4th Canadian Edition

Authors: Michael Levy, Barton Weitz, Dea Watson

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Question Posted: Dec 15, 2015 07:35 AM

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Why are store-based retailers aggressively pursuing sales through Internet channels?
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Why are store-based retailers aggressively pursuing sales through an e-tailing site?

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Stores have realized several distinct benefits of an electronic channel that overcome their traditio...View the full answer

Retailing Management

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