Why do companies measure their performance from a variety of perspectives (e.g., shareholder, customer) rather than a

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Why do companies measure their performance from a variety of perspectives (e.g., shareholder, customer) rather than a single perspective?
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Cost Accounting Traditions and Innovations

ISBN: 978-0324026450

4th edition

Authors: Barfield Jesse, Raiborn Cecily, Kinney Michael

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