Why do companies segment markets?

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Business in Action

ISBN: 978-0133773996

7th edition

Authors: Courtland Bovee, John Thill

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Question Posted: Dec 30, 2014 10:36 AM

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Why is it essential for organizations to segment markets and target particular groups of consumers?
Why is it both important and necessary to segment markets and target groups of customers, rather than market to all possible consumers?
Why is it essential for organizations to segment markets and target particular groups of consumers?
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Why do companies segment markets?

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By grouping or segmenting customers with similar characteri...View the full answer

Business in Action

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