Why do customers associate price with quality? When should prestige pricing be used?

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Foundations of Marketing

ISBN: 978-0547154565

3rd Edition

Authors: William M. Pride, O. C. Ferrell

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Question Posted: Sep 04, 2012 06:44 AM

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Why do customers associate price with quality? When should prestige pricing be used?

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Consumers associate price with quality because of experience an...View the full answer

Foundations of Marketing

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