Examine a product like bottled water through the lens of the core, actual and augmented product. What

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Examine a product like bottled water through the lens of the core, actual and augmented product.

What types of differentiation strategies are being used by brands in this sector? Can you suggest any new sources of differentiation?

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Foundations Of Marketing

ISBN: 9781526849007

7th Edition

Authors: John Fahy, David Fahy Jobber

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Question Posted: Jan 27, 2024 10:03 PM

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Examine a product like bottled water through the lens of the core, actual and augmented product. What

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Marketing theorist Philip Kotler suggests that when consumers purchase a product they are actually buying three different components the core product ...View the full answer

Foundations Of Marketing

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