Why do e-marketers need to measure attitude toward technology? What measures are available?

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E Marketing

ISBN: 978-0132953443

7th edition

Authors: Judy Strauss, Raymond Frost

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Question Posted: Nov 26, 2015 02:17 AM

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Why do e-marketers need to measure attitude toward technology? What measures are available?

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Emarketers measure attitude towards technology because it is an importan...View the full answer

E Marketing

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