Why do you think IKEAs expansion into Europe went so well? Why did the company subsequently stumble

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Why do you think IKEAs expansion into Europe went so well? Why did the company subsequently stumble in North America? What lessons did IKEA learn from this experience? How is the company now applying these lessons?

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Global Business Today

ISBN: 9780073210544

5th Edition

Authors: Charles W. L. Hill

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Question Posted: May 03, 2017 08:22 AM

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Why do you think IKEAs expansion into Europe went so well? Why did the company subsequently stumble

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IKEAs experiences in the United States were in stark contrast to its experiences in Europe The compa...View the full answer

Global Business Today

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